During the first Dutch iBeacon hackathon, organized by Glimworm Beacons (Joint Venture of Glimworm and HvA HOIO Sven Haitjema), Sanoma and Appsterdam, 10 developers presented their ideas after two days brainstorming, hacking, programming and probably occasionally swearing . Ideas and even functioning demos were presented to an expert jury. The teams presented ideas to make musea more attractive, to be spraying at parties, to share virtual graffiti all with a common denominator using iBeacon technology.
The first prize went to Billboard Stories. With iBeacon technology Billboard Stories will be possible to make billboards personally. Through an app and a iBeacon next to a billboard anybody who is walking by a billboard can be ‘seen’. On the basis of the preferences of the person an advertisement is displayed focused at that person’s needs.
The team of Sven also presented an application: Digital Grafity. This allows the user to leave digital messages at random places (where iBeacon is near …).